Ball Corporation manufactures billions of aluminum cans each year and aims to be the best steward of their products across their life cycles. To explore and improve sustainability credentials, Ball invested in a thorough and peer-reviewed Life Cycle Assessment (LCA) of their own as well as competing products.
The findings of the study enabled Ball to align their sustainability strategy with their customers’ targets while describing pathways to a circular, low-carbon future. A benchmark against select alternative packaging options allows them to highlight the environmental benefits of aluminum’s efficient recyclability to suppliers and customers.