Leading ESG firm appoints seasoned CMO to lead enterprise strategic marketing efforts
CHICAGO, IL (September 29, 2022) – Sphera®, a leading global provider of Environmental, Social and Governance (ESG) performance and risk management software, data and consulting services, has appointed Lisa Farrar as chief marketing officer with a focus on Sphera’s enterprise marketing and brand strategy to support the company’s continued global expansion.
Farrar, who will be based in Sphera’s Chicago headquarters, has over 15 years of marketing experience building brands, developing products and driving growth. Most recently, she served as chief marketing officer at Everspring, a digital solution company for higher education, where she and her team led B2B and B2C student acquisition marketing for more than 70 programs on behalf of top-tier universities, including Northwestern, Tulane and William & Mary. Prior to that, Farrar held marketing and product leadership roles at CARS.com, CDK Global, Cox Automotive, Hertz and Nissan leading end-to-end marketing and strategic initiatives to drive incremental revenue growth. While at Nissan, she implemented the marketing efforts associated with the Nissan LEAF, one of the first and best-selling electric vehicles in the market. Farrar received her Master of Business Administration from Northwestern University Kellogg School of Management and her Bachelor of Business Administration from the College of William and Mary.
“It’s an exciting time to join Sphera as the company continues to grow and innovate in the ESG solutions space,” Farrar said. “As focus on corporate sustainability efforts from regulatory agencies, investors and consumers continues to increase, so, too, does the demand for best-in-class ESG and sustainability performance measurement tools. I look forward to leveraging my experience leading enterprise marketing and strategic growth initiatives to support Sphera’s accelerated expansion in the complex global marketplace.”
Added Sphera CEO and president Paul Marushka, “Sphera has been in a period of significant expansion and is committed to bringing end-to-end sustainability solutions to market that enable businesses to monitor, manage and mitigate ESG risk and performance with reliable, transparent ESG and sustainability data. Lisa is results oriented with a successful history of digital and traditional marketing program management in industries with a technology focus. Her proven track record in revenue enablement and customer experience will be beneficial to enhancing Sphera’s ongoing global growth and advancing our mission of creating a safer, more sustainable and productive world.”
Sphera is the leading provider of Environmental, Social and Governance (ESG) performance and risk management software, data and consulting services focusing on Environment, Health, Safety & Sustainability (EHS&S), Operational Risk Management and Product Stewardship. For more than 30 years, we have served over 6,700 customers and a million-plus users in 80 countries to help companies keep their people safe, their products sustainable and their operations productive. Learn more about Sphera at www.sphera.com. Follow Sphera on LinkedIn.
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