Sphera is proud to announce that Spark magazine has won a prestigious Content Marketing Award from the Content Marketing Institute. Spark was named the “Best New Print Publication.” Four other company publications were listed as finalists for the award.
Spark was launched in 2018, and the first issue, which was judged for this contest, covered the topic of: What will happen when robots and humans work closer together on a greater scale? What needs to be done to keep the people safe in that environment? The magazine also features a look at how a “bottom-up” approach to SUMI—Safe Use Mixture Information—could be the way to go for product stewards, explores failure mode and effects analysis (FMEA) in the automobile industry, and even offers a safety-related review of “Jurassic World” to go along with expert commentary.
The idea for Spark emerged from a simple groupthink session focused on: What can we do differently to differentiate ourselves in the marketplace? The Sphera marketing team collectively agreed a magazine was the best way to go.
“We are so excited and honored to receive this recognition so early on in the publication’s history,” said James Tehrani, Spark’s editor-in-chief. “This has been a true team effort, and every Spherion can be proud of what we have achieved. Spark was created to ‘spark’ a conversation, and I think this proves that message is coming through loud and clear—and that our idea to start a magazine was a great decision.”
The most recent Spark (pictured above), which debuted at the Sphera inspire user conferences, has a cover story that discusses augmented, virtual and mixed reality’s role in safety training and includes an in-depth interview with Dr. Robert Ballard, the nautical explorer who found the Titanic. And there’s much more!
The CMAs were launched in 2004 as the Magnum Opus Awards and the program was acquired by the Content Marketing Institute in 2014. Other winners this year include Tinder for “Content Marketing Launch of the Year,” Bloomberg Media for “Native Advertising/Sponsored Content as Part of a Content Marketing Program,” AARP Family Caregiving for “Best E-newsletter” and the NHL’s Philadelphia Flyers for “Best Use of Twitter in Content Marketing.”